About Us
Our Approach
No one throws a party quite like we do. We believe in providing you with the best quality parties all year round, combining the hottest venues, thrilling entertainment and innovative catering.
We’re part of Smart Group, a multi award-winning collection of hospitality, catering and event management businesses at the forefront of the events industry. The range of companies in our Group enables us to offer full-service solutions from planning and logistics, through to catering and entertainment at the event, ensuring we consistently show your guests a great time at a Smart party.
Meet The Team
Alex Ryan
Director of Growth and Development
Lucy Gooby
Head of Ticketed Sales
Tess Norcliffe
Event Sales Executive
Alex Ryan
Director of Growth and Development
Alex has worked in the sales industry from a young age, gaining extensive experience on the shores of New Zealand and Australia, before returning to the UK and joining Smart in 2014.
He now manages our highly passionate Ticketed Sales Team, driving the sales of outstanding events throughout the summer and winter months, whether it’s a fantastic day at Ascot or a mind-blowing Christmas party.
When he’s not in work mode, Alex enjoys socialising with friends, practicing his cooking skills and aspiring to be like his favourite chef, Tom Kerridge.
Lucy Gooby
Head of Ticketed Sales
After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!
Tess Norcliffe
Event Sales Executive
Our Values
We stick to our values to ensure all our parties are nothing short of incredible.
- Memorable - our purpose is to host the ultimate celebration that creates memories to be recounted for years to come.
- Spectacular - we ensure our parties are nothing short of spectacular, with distinctive themes and breath-taking entertainment.
- Outstanding - we work hard to make sure every detail is immaculate, from sumptuous food to awe-inspiring acts and exceptional service.
- Credibility - we're the first company to offer fully-immersive themed parties and still the best, with over 25 years’ experience.
- Quality - we offer a premium product, which is tailored unique to you our customers and not mass produced.
Smart Group HQ
Unit 10, Deptford Trading Estate, Blackhorse Road, Deptford SE8 5HY
Tel: 0207 836 1033 Email: enquiries@smartgroupltd.co.uk