About Us
Our Approach
No one throws a party quite like we do. We believe in providing you with the best quality parties all year round, combining the hottest venues, thrilling entertainment and innovative catering.
We’re part of Smart Group, a multi award-winning collection of hospitality, catering and event management businesses at the forefront of the events industry. The range of companies in our Group enables us to offer full-service solutions from planning and logistics, through to catering and entertainment at the event, ensuring we consistently show your guests a great time at a Smart party.
Meet The Team
Lucy Gooby
Head of Ticketed Sales
Olivia Parrott
Head of Venue Sales
Cara Gilbertson
Head of Seasonal Sales
Tess Norcliffe
Event Sales Executive
Lucy Gooby
Head of Ticketed Sales
After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!
Olivia Parrott
Head of Venue Sales
Cara Gilbertson
Head of Seasonal Sales
Tess Norcliffe
Event Sales Executive
Our Values
We stick to our values to ensure all our parties are nothing short of incredible.
- Memorable - our purpose is to host the ultimate celebration that creates memories to be recounted for years to come.
- Spectacular - we ensure our parties are nothing short of spectacular, with distinctive themes and breath-taking entertainment.
- Outstanding - we work hard to make sure every detail is immaculate, from sumptuous food to awe-inspiring acts and exceptional service.
- Credibility - we're the first company to offer fully-immersive themed parties and still the best, with over 25 years’ experience.
- Quality - we offer a premium product, which is tailored unique to you our customers and not mass produced.
Smart Group HQ
Unit 10, Deptford Trading Estate, Blackhorse Road, Deptford SE8 5HY
Tel: 0207 836 1033 Email: enquiries@smartgroupltd.co.uk